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Social networks have become a necessary part of our daily lives, so it is also important to use them in the business world. According to veteran entrepreneurs like Felipe Antonio Bosch Gutierrez, adapting to technology and social networks is essential to grow your business, as it brings many advantages such as saving time and money.
Faster and easier communication
Customers can contact a customer service representative faster and easier now than ever before thanks to social media.
Companies can also receive, review and respond to customer complaints faster and easier than ever before.
Depending on the industry and the complaint, challenges certainly still persist, but the line of communication that was once a difficult thing to establish is no longer so difficult to achieve.
It’s faster than ever to get in touch with the right people, often without ever having to pick up the phone.
And it’s getting easier as more people and brands use social media platforms to stay in touch with the people most important to their business.
Customers can now communicate real feedback in real time through reviews and chat, something businesses have long struggled to achieve.
Social makes your brand more identifiable
One of the greatest qualities of social media is its ability to humanize the brands that people use most throughout their lives.
Not only does it give the brand a look and feel, but it also makes it more identifiable.
Our lives feel so much calmer with a highly qualified board of parents, nurses, teachers and doctors who are the creators of the new backpack made to ease the strain on the backs and shoulders of young children.
The same goes for the engineers, scientists and safety experts who build our everyday transportation vehicles.
And the same for the butcher down the street who spends 12 hours a day cutting meat and helping customers. You’re going to trust (and sometimes even enjoy) getting your meat and poultry from him/her.
These are the experts in their trades, but they are also humans just like you and me.
It’s human instinct that we look out for and support each other. And who better to do that than the best in your trade, or at least a hardworking and knowledgeable person like you.
Social media allows us to share those images and representations to generate customer and fan followings that can last a lifetime.
Social media is great for promoting content
One way to get a brand’s humanization out there is through great promotion of quality content.
Brands that share valuable content with the right people will always be a great differentiator from those brands that don’t do it at all or simply get it wrong.
Showcase who your brand is, what makes it unique and memorable, and what drives your brand to achieve its goals every day, month and year.
This doesn’t stop at cool, catchy photos either.
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